Media Matters Worldwide
Sara Owens is currently serving as the SVP Analytics at Media Matters Worldwide, where Sara previously held the title of VP of Analytics and Data Science. Sara is also an Executive Board Member at Dedication to Special Education and a Member at Chief. Prior to their current roles, Sara worked at Wavemaker as the Managing Partner and West Coast Practice Lead for Data Sciences. Sara also has experience as a Partner and Senior Director of Analytics and Insight at Microsoft. With a background in Mathematics from Michigan State University, Sara has a wealth of experience in leading analytics teams, developing strategic measurement frameworks, and creating data-driven audience strategies for effective media execution.
Media Matters Worldwide
Media Matters Worldwide provides clients with a full suite of integrated media planning and buying services. They serve both B2C and B2B clients and specialize in buying and planning media across television, radio, direct mail, video and many more.