Bethany Hecht

Bethany Hecht is a seasoned digital producer with extensive experience in branded content and entertainment partnerships, currently serving as a Senior Digital Producer and Associate Director at Mediabrands Content Studio since January 2022. Previous roles include Manager and Senior Associate in Branded Content & Entertainment Partnerships, collaborating with notable clients such as Amazon, GEICO, and Ulta Beauty. Prior to joining Mediabrands, Bethany worked at UM Worldwide in content and media planning for high-profile brands, including BMW and Estée Lauder. Academic contributions at Vanderbilt University included roles as an Advanced Marketing Teaching Assistant and Organizational Behavior Teaching Assistant. Bethany's early experience features marketing internships and strategizing for social media platforms. A Vanderbilt University graduate, Bethany earned recognition on the Dean's List.