Hardik Katira

Hardik Katira has a diverse work experience spanning over 17 years. Hardik started their career as an Account Executive at Hungama.com, where they provided mobile content to clients across South East Asia and Europe. After that, they worked as a student at the University of Surrey.

Hardik then moved on to Promosapiens, where they served as a Celebrity Manager and Artist Management & Biz Dev, leveraging brand names through live events, brand endorsements, and more. Hardik also worked as a Co-Founder at MASH, a marketing company focused on sports and entertainment.

In 2013, Hardik joined 8848 Sports Pvt Ltd as the General Manager for Brand Services & Media, handling sports marketing across multiple Asian countries. Hardik then worked at The Chernin Group as a Sr. Manager for Artist Alliance.

Hardik's next role was at LeEco as a Marketing Manager for their OTT Business, where they managed events sponsorship and implemented a 360-degree approach for content support.

At Mindshare, they served as a Sr. Account Director for Content+, creating and executing media-agnostic ideas and brand solutions for various consumer product and service brands.

Most recently, they worked at The Zoom Studios as an Associate Account Director, responsible for content and brand management solutions, content monetization, stakeholder management, and strategy.

Currently, Hardik is a Business Director for Content at Mediabrands Content Studio.

Hardik Katira completed an MSc in Marketing Management from the University of Surrey from 2006 to 2008. Prior to that, they obtained a BMS degree in management from S.I.E.S College of Commerce and Economics from 2005 to 2007.