MediaComp, Inc.
Brandy Castille has a strong background in media planning and buying, with experience in both agency and corporate settings. Brandy started their career at Universal McCann, where they worked as a Market Specialist from 2002 to 2005. In this role, they were responsible for purchasing and managing media buys for national brands across radio, TV, and cable platforms.
After their time at Universal McCann, Brandy joined STANANDLOU Advertising as a Media Director in 2005. In this position, they developed media strategies and plans for a diverse range of clients, including retail, healthcare, sports, food and beverage, city government, and banking. Brandy successfully integrated emerging and traditional media channels to deliver high-quality creative campaigns.
Most recently, Brandy has been working at MediaComp, Inc. since 2013 as a Media Director. While there is no end date specified, they are currently employed in this role. As a Media Director, they likely oversees media planning and buying efforts for the company's clients.
Overall, Brandy Castille has a proven track record of success in media planning and buying, with expertise in integrating emerging media channels and delivering quality creative in fast-paced agency environments.
Brandy Castille pursued a Bachelor of Arts degree in Journalism-Advertising from Sam Houston State University. No specific start or end year for their education at the university is mentioned.
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MediaComp, Inc.
MediaComp is a media planning and buying service based in Houston, TX since 1973. In these last few decades, MediaComp has been buying TV, Radio, Cable, Direct Mail, Print, Outdoor and Digital across the U.S., Canada and Puerto Rico. What sets MediaComp apart from the “cookie cutter” approach to placing advertising dollars is our proprietary software that utilizes Nielsen and Arbitron ratings and our client’s consumer data. The speed of our software allows us to evaluate and incorporate any market nuances while maintaining the integrity of our client’s profile. MediaComp’s multi-demographic, socioeconomic and product consumption analysis of media audiences gives our client an average of 20% more “targeted consumers” per media dollar.