Chloe Phoon

Chloe Phoon is an experienced analyst specializing in audience and strategic insights at Mediacorp Pte Ltd since February 2020, where contributions include synthesizing insights from various data sources to support strategic initiatives and providing value propositions to commercial teams. Prior to this role, Chloe held the position of Senior Research Executive at Ipsos from January 2016 to August 2019, leading multifaceted research initiatives and managing projects across multiple markets. Chloe also served as a Research Executive at Millward Brown, where insights provided supported brand equity and marketing ROI for clients, and began a career in research as a Research Associate with a focus on data analysis and project execution. Earlier experiences include a role as Marketing & Communications Associate at Outbox Production and events coordination with the International Student Council at Iowa State University, promoting cultural diversity. Chloe holds a Bachelor of Science in Marketing from Iowa State University and an American Degree Transfer Program completion from Taylor's College.