Yves Vandermeulen

Yves Vandermeulen is an experienced marketing professional with a diverse background in customer management and loyalty program development. Currently serving as the Marketing Manager for Mass Market at Mediafin since February 2023, Yves oversees the customer base and lifecycle for De Tijd / L'Echo and De Belegger / L'investisseur, focusing on sales and marketing strategies. Prior experience includes roles as Loyalty Manager for Q8, where management of the Q8 Smiles loyalty program was prioritized, and Customer Lifetime Manager at BMW Group, responsible for customer contact strategies. Yves also held significant positions at Electrabel, Telenet NV, Scotts Benelux, Henkel CEE, and Alken-Maes, demonstrating a strong history in both product and campaign management. Yves holds a Master's degree in Economics from KU Leuven.