Sinead Spillane

Sinead Spillane is a seasoned professional in strategic planning and communications, currently serving as the Trends & Scenario Planning Lead in the Group Strategy Office at Mediahuis nv since January 2024. In this role, Sinead focuses on identifying macro forces and consumer shifts to facilitate scenario planning for C-suite decision-making. Previously, Sinead held the position of Group Head of Brand, Strategic Planning & Communications at Mediahuis IRL, where efforts centered on strategic communications programs and corporate reputation management. Sinead's experience also includes interim consultancy roles in marketing and communications at News UK and Deloitte. Educational qualifications include a MiniMBA, a Professional Diploma in Digital Marketing from the Digital Marketing Institute, and a Bachelor's Degree in Business Studies with a focus on Marketing and French from South East Technological University. Additionally, Sinead has a Diploma in Languages & Marketing, specializing in French and Italian.