Tonia Maria Michaely

Director Product Management at Mediaire

Tonia Maria Michaely has extensive experience in the field of customer experience, leadership, digital strategy, and innovation. Tonia Maria began their career in 2008 as a Bachelor Abschlussprojekt at Kassenzahnärztliche Vereinigung Berlin. In 2009, they worked as a Liaison Officer at the Auswärtiges Amt (Federal Foreign Office) Germany. From 2010 to 2013, they were a Research Fellow at Ludwig-Maximilians-Universität München and a Doctoral Candidate at BMW Group. In 2012, they worked as Digital content, programming and production at ProSiebenSat.1 Digital GmbH. From 2015 to 2019, they were Manager Digital Ventures & Innovation at Deloitte Digital. During this time, they were also a Consultant & Coach at Munich Leadership Group and NGO Support: Identity Valley at IDENTITY Valley. In 2020, they were a Venture Building - Lead Coach at DB Intrapreneurs, and in 2022 they became the Head Of Customer Experience at mediaire.

Tonia Maria Michaely has a diverse educational background. In 2010, they obtained a Master of Science in Consumer Science from the Technical University of Munich. Tonia Maria then attended the Universität der Künste Berlin from 2006 to 2009, where they earned a Bachelor of Arts in Gesellschafts- und Wirtschaftskommunikation. In 2009, they also completed an Erasmus program at Nancy Marketing in Communication politique, comunication d'entreprise. In 2015, they obtained a Coach degree from the Hasso Plattner Institute in Design Thinking. Additionally, they have obtained two certifications: a Behavioral Design - Behavioral Economics Bootcamp from Irrational Labs in 2021 and a NeuroColor Certified Consultant and Trainer from NeuroColor in 2019.

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