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Alberto Alvarez

Chief Executive Officer at Mediam Group

Alberto Alvarez has a diverse and extensive work experience. Alberto is currently the Chief Executive Officer of Endavant, a position they have held since August 2022. Prior to that, they served as the Chief Executive Officer of Mediam Group starting in January 2021.

In 2014, Alvarez became the CEO of Latam Digital Marketing, where they focused on advanced digital marketing strategies targeted towards Latin American markets. Before that, they founded and served as the CEO of both www.gogetitleads.com and Gogetit. These ventures involved digital marketing and real estate projects, with Gogetit gaining recognition and growth in Panama and internationally.

In 2012, Alvarez worked as a Marketing Consultant, assisting companies with marketing strategies, digital marketing implementation, and team restructuring. Alberto also served as the Marketing Vice-President at Agora Technologies Inc, where they launched the global entrepreneurship competition, Startup Icon.

At Procter & Gamble, Alvarez held various roles including Brand Manager for PGT Healthcare and Fabric Care Innovation and Laundry Additives, as well as Senior Marketing Manager for Ariel and Bold in Latin America. These positions allowed him to lead the development and launch of new initiatives, achieve sales growth, and redefine marketing strategies.

In addition to their professional roles, Alvarez also had the opportunity to be a TEDx Speaker in 2012.

Overall, Alberto Alvarez's work experience showcases their expertise in leadership, digital marketing, brand strategy, and international marketing.

Alberto Alvarez attended Universidad Simón Bolívar from 1999 to 2005, where they obtained a Bachelor's degree in Mechanical Engineering. In addition to their formal education, they have obtained several certifications, including Speaker en IAB Conecta 2023 from IAB México in June 2023, Product Engagement from Section4 in February 2023, Section4 Certified Storytelling from Section4 in May 2022, Section4 Certified Strategist from Section4 in January 2022, Executive Program - Exponential Thinking & Impact from Singularity University in November 2021, Singularity Executive Program - November 2021 from Singularity University in November 2021, Section4 Certified Platform Strategist from Section4 in October 2021, Machine Learning for Business Professionals from Google in July 2020, and Gamification from University of Pennsylvania via Coursera in August 2012.

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