Patricia Saunders

Patricia Saunders is the Head of Analytics and Insights at Mediamark, with extensive experience as a Marketing Strategist in the media industry, specializing in strategy formulation, consumer data integration, campaign planning, and performance analysis. Prior to Mediamark, Patricia held roles at Associated Media Publishing as Marketing Services Manager and at P4 Radio as Brand Manager. Patricia also worked as a Marketing Executive at Radio Algoa. Patricia holds certificates in Internet Marketing and Business Management, as well as a degree in Marketing from Nelson Mandela University.