Lorenza Lucchini

Lorenza Lucchini is an experienced Project Manager at MEDIAMOND, specializing in Out-of-Home and Digital Out-of-Home advertising since March 2023. As the founder of Taitù Bon Ton à Porter, launched in February 2021, Lorenza offers innovative detachable collars with a patented application system. Previous roles include Branded Entertainment Coordinator at FremantleMedia Italia SpA, overseeing sponsorship agreements for major TV shows, and Entertainment Marketing Manager at QMi, focusing on co-marketing and branded content projects. Lorenza has a rich background in product placement from positions at Endemol Italia and Publitalia '80, as well as experience as a press officer in the fashion industry. Educational qualifications include a Master in Marketing and Digital Communication from Sole 24 Ore and degrees in Television, Cinema, and Communication from IULM University.