Mediaocean
Rachel Lyall is an experienced marketing professional with a focus on the EMEA and APAC regions. Currently serving as Marketing Director at Mediaocean since October 2020, Rachel oversees a platform that manages $200 billion in annual media spend, connecting brands, agencies, and technology. Prior to this role, Rachel was Marketing Manager at 4C Insights, where responsibilities included managing large-scale events and implementing Account-Based Marketing strategies. Earlier experience includes a position as Marketing Specialist at Aviva and as a Marketing Executive at Thomson Reuters, specifically within MarkMonitor, a leader in brand protection serving numerous Fortune 100 clients. Rachel holds a BA (Hons) in Business Studies from the University of Liverpool and has further education from East China Normal University.
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Mediaocean
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Mediaocean is the mission-critical platform for omnichannel advertising. Processing $150 billion in annual media spend, Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. With AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean employs 1,200 people across 20 global offices and is part of the Vista Equity Partners portfolio.