Ed Denicola

Ed DeNicola is a seasoned professional with extensive experience in media and data analytics. Currently serving as an Op-Ed Contributor for MediaPost since 2009, Ed also founded and leads MediaLytics LLC, which offers various services to media organizations. Between 2018 and 2024, Ed held multiple key roles at SceneSave, including Chief Operating Officer and Chief Media Officer, contributing to innovative ad and commerce technology initiatives. Previous positions include Head of Media at Media Players Ltd, Head of TV at SceneSave, and various leadership roles at Cambridge Analytica, TiVo Research and Analytics, and The Nielsen Company, where Ed played a pivotal role in developing and marketing advanced television research products. Educational credentials include a Mini-MBA in Digital Marketing from Rutgers University and a BA in Communications from Rutgers University.