Pedro Almeida

Pedro R. Almeida is an accomplished professional with extensive experience in academia and business. As the Founder and CEO of Mediaprobe since January 2016, Pedro has also served as a Board Member and Partner at Flykt since March 2015. Between 2005 and August 2022, Pedro was a Professor and Researcher at the School of Criminology, Faculty of Law, University of Porto, where Pedro directed the PhD program in Criminology, taught Research Methods and Psychology, and conducted senior research at the Criminology Lab. Pedro has also held roles such as Resident Researcher and Coordinator of various departments at the Laboratory of Neuropsychophysiology and worked as a Market Research Consultant at DOMP, SA from 2006 to 2010. Currently pursuing a Ph.D. in Psychology with a focus on Cognitive Neuroscience at Universidade do Porto, Pedro also holds a Master of Science in Psychology from the same institution.