mediasmart
Marta López de Haro is a seasoned professional with extensive experience in sales, marketing, and client services across various sectors. Currently serving as the Global Sales & CS Development Senior Director at mediasmart since 2012, Marta focuses on employee development, process structuring, and knowledge transfer to enhance overall profitability. Previously, Marta held key positions such as Marketing Director at Vive+ and TradeDoubler Spain, where expertise in marketing and campaign product development was demonstrated. Early career roles include Account Director at Grey Group and Account Executive at RPM, where coordination with multinational clients was vital. Marta holds an Advertising Degree in Marketing from Centro Español de Nuevas Profesiones, obtained between 1989 and 1992.
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mediasmart
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mediasmart is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioural signals to better target and personalise their message. Marketers have the ability to use the platform on self serve, managed serve or by building their own solutions on top of its open APIs.