Mehak Arora

Mehak Arora is a seasoned professional in the AdTech and digital sales industries, currently serving as the Manager of AdTech Sales at mediasmart (An Affle Company) since June 2023. In this role, Mehak specializes in programmatic sales for Connected TV, mobile, and DOOH, leveraging the mediasmart DSP to optimize campaigns and enhance brand impact. Prior experience includes serving as Digital Sales Manager at The Quint, and in various sales roles at Discovery Inc, Zee Entertainment Enterprises Limited, and Publicis Groupe, focusing on account management, revenue generation, and media planning across multiple platforms. Mehak began a career in media planning at Madison World and holds an MBA in Marketing from SVKM's Narsee Monjee Institute of Management Studies.