mediasmart
Mehak Arora is a seasoned professional in the AdTech and digital sales industries, currently serving as the Manager of AdTech Sales at mediasmart (An Affle Company) since June 2023. In this role, Mehak specializes in programmatic sales for Connected TV, mobile, and DOOH, leveraging the mediasmart DSP to optimize campaigns and enhance brand impact. Prior experience includes serving as Digital Sales Manager at The Quint, and in various sales roles at Discovery Inc, Zee Entertainment Enterprises Limited, and Publicis Groupe, focusing on account management, revenue generation, and media planning across multiple platforms. Mehak began a career in media planning at Madison World and holds an MBA in Marketing from SVKM's Narsee Monjee Institute of Management Studies.
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mediasmart
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mediasmart is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioural signals to better target and personalise their message. Marketers have the ability to use the platform on self serve, managed serve or by building their own solutions on top of its open APIs.