mediasmart
Pankaj Lad is a seasoned sales professional with extensive experience in the digital advertising industry across the South East Asia market. With a strong background in sales leadership roles in companies like mediasmart Mobile, Lifesight Technologies, and ironSource, Pankaj has a proven track record of driving revenue and building successful partnerships with key agencies and brands. With a background in chemistry and an MBA in marketing, Pankaj brings a unique blend of analytical and strategic skills to his roles, making him a valuable asset in the digital advertising landscape.
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mediasmart
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mediasmart is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioural signals to better target and personalise their message. Marketers have the ability to use the platform on self serve, managed serve or by building their own solutions on top of its open APIs.