Andrea Marder

EVP, Strategic Partnerships at Mediassociates

Andrea Marder has over 10 years of experience in the advertising and media industry. Andrea currently holds the position of EVP of Strategic Partnerships at Mediassociates, a role they have held since August 2019. Prior to this, Andrea served as EVP of Global Planning & Buying at the same company from January 2012 to August 2019. Before joining Mediassociates, Andrea worked at Mediavest as a VP and Group Client Director, where they oversaw operations, activation, and strategy for all local media, managed a team of 40+ planners and buyers, and ensured best-in-class campaign development and execution for clients such as Walmart.

From 2008 to 2010, they were the VP of Media and Integrated Communications at Sleepy's, where they successfully implemented technology infrastructure and industry best practices, developed brand strategies for various campaigns, and orchestrated media buying and planning worth over $100 million. Additionally, Andrea served as the SVP of Group Account Director at TargetCast tcm from 2003 to 2008. In this role, they led the winning pitch for the TIAA-CREF AOR account, developed innovative brand equity strategies, and managed direct response campaigns both online and offline.

Andrea Marder has a Master of Science (MS) degree in Education from Long Island University. Andrea also holds a Bachelor of Business Administration (BBA) degree in Marketing from CUNY - Baruch. The exact start and end years of their education are not provided.

Links

Timeline

  • EVP, Strategic Partnerships

    August, 2019 - present

  • EVP, Global Planning & Buying

    January, 2012

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