Mediassociates
Kirsten Norberg is an Executive Director of Media Analytics at Mediassociates, where expertise is applied in helping mid-sized companies visualize and optimize media investment performance through advanced analytic tools. Previously, Kirsten held several leadership roles at Nielsen, including Vice President of Global Analytics, supporting major clients like Mondelez International and Johnson & Johnson. An independent consulting stint included collaboration with major organizations such as Pfizer Consumer Healthcare. Kirsten's career began at Information Resources Inc., where multiple promotions highlighted successful team leadership and operational growth, including establishing training operations in India. Kirsten holds a Bachelor of Arts in Mathematics from Ithaca College and a Master of Arts in Applied Statistics from UC Santa Barbara.
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Mediassociates
Mediassociates is a leading independent media planning, buying and analytics agency. Our unique Precision Branding approach goes beyond traditional media planning by using data and analytics to help marketers predict, measure, and optimize business outcomes. We work clients such as University of Phoenix, Citizen Watch Corporation, Mount Sinai Health System, the Strava Fitness App, Ziply Fiber, Ariat apparel, and more. We were proud to be recognized as a 2021 AdWeek “Best Place to Work”.