Mediassociates
Penny L. is an experienced media professional with a robust career spanning over two decades in various roles related to media buying and activation. Currently serving as Supervisor National Media Activation at Mediassociates since March 2022, Penny oversees daily operations for assigned accounts, leads planning and buying for major projects, and manages a team of media buyers. Prior to this role, Penny held positions including Senior Media Buyer at Wingman Media and Media Director at Jamestown Associates, where responsibilities included national negotiations and mentorship of junior team members. Penny's extensive background also encompasses work at notable companies such as Ocean Media, Far West Media, Smart Media Group, Mullen, and The Martin Agency, contributing to projects across diverse markets. Penny holds a Bachelor of Science degree from Virginia Commonwealth University, attained between 1987 and 1992.
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Mediassociates
Mediassociates is a leading independent media planning, buying and analytics agency. Our unique Precision Branding approach goes beyond traditional media planning by using data and analytics to help marketers predict, measure, and optimize business outcomes. We work clients such as University of Phoenix, Citizen Watch Corporation, Mount Sinai Health System, the Strava Fitness App, Ziply Fiber, Ariat apparel, and more. We were proud to be recognized as a 2021 AdWeek “Best Place to Work”.