Karel Smeets

Karel Smeets has a diverse work experience spanning various roles and industries. Karel is currently the Head of Operations at Specto since November 2022. Previously, they worked as the Head of Digital Strategy at Mediatastisch, where they helped organizations innovate and automate their processes. Karel also served as the Chief Marketing Officer at BabyWatcher from October 2018 to October 2020. Before that, they ran their own consultancy firm, Karel Smeets HR & Organisatie Advies, where they advised small and medium-sized businesses on marketing, sales, HR, and organizational strategies. Karel also held positions at HelloLaw-NL, BCT, Verenigde Internet Bureaus Nederland, communicatieinlimburg.nl, and youtroduce.com. In their roles, they were involved in inbound marketing, online marketing, and product marketing and sales. Additionally, they were a co-owner and marketing manager at Mediatastisch, focusing on positioning the company and managing marketing and communication activities. Karel has proven experience in strategic planning, project management, and fostering organizational growth.

Karel Smeets began their education in 2000 at Eijkhagen College, where they pursued a HAVO degree with a focus on Economie & Maatschappij, Frans (Economy & Society, French). Karel completed this program in 2005. In the following year, from 2005 to 2006, Karel attended Fontys University of Applied Sciences and pursued a HBO degree in English.

From 2006 to 2007, Karel returned to Zuyd Hogeschool | Zuyd University of Applied Sciences and continued their education in a program called Hogere Europese Beroepen Opleiding. After completing this program, they pursued People and Business management at the same institution from 2007 to 2011.

Additionally, Karel obtained a certification in Google AdWords in March 2015. The institution from which they obtained this certification is not specified.