Alexander Högman

Alexander Högman has a diverse work experience spanning various industries and roles. Alexander is the CEO and Co-Founder of Mediatool, a marketing management tool that helps marketers increase their internal efficiency and the external impact of their marketing efforts.

Prior to Mediatool, Alexander worked as a Marketing Manager at PostNord, where they combined business development, strategy, and marketing execution. Alexander also transformed and packaged PostNord's marketing offerings for the Swedish Sales Force.

At Posten AB, Alexander served as a Business Development Manager, where they focused on digital business development and reorganized a new Business Unit that combined eCommerce and marketing solutions for the Nordic market.

Alexander also has experience at Renault, where they were responsible for the PC & Commercial brand's marketing and communication on Nordic markets. This role included developing marketing and communication strategies, executing campaigns, and launching new products.

Before Renault, Alexander worked as a Management Consultant at Deloitte and as a Marketing Coordinator at BSP Marketing. Alexander also held the position of President at FENA and worked as an Event Manager/Product Specialist at Volvo Car Corporation.

Earlier in their career, Alexander gained experience as a Product Specialist at If P&C Insurance and as a Project & Sales Manager at Kinnmark Direct Marketing.

Overall, Alexander Högman's work experience highlights their expertise in marketing management, business development, strategy, and digital solutions.

Alexander Högman attended Lund University from 2003 to 2006, where they pursued a Master's degree in Business Administration and Management, with a focus on General studies.