Nikki Yap

Nikki Yap is an experienced SEO professional currently serving as the Enterprise SEO Manager at Mediatropy Digital Agency, where responsibilities include developing and executing SEO strategies, managing client relationships, and overseeing technical implementations. Previously, as SEO Manager at Online Marketing Gurus, Nikki led a team of eight consultants, ensuring client retention and significant development goals. Earlier roles included Senior Search Specialist at Be. by Animoca Brands, where management of client SEO strategies and Google Ads campaigns was key, and Content Manager at LeadAdvisors, focusing on marketing strategies and content production. With a Bachelor's degree from Ateneo de Manila University, and additional professional training from Columbia University and Australian Catholic University, Nikki has a strong academic foundation complemented by practical experience in digital marketing and content management.