Yumiko Hayashi

Yumiko Hayashi is an accomplished marketing professional currently serving as the Director of Product Marketing at MediaValet since January 2025. Prior to this role, Yumiko held the position of Director of Growth Strategy & GTM at Upshop from June 2022 to November 2024, during which Upshop merged with Invafresh. Yumiko's extensive experience includes roles such as Director of Product Marketing at irlabs, Director of Marketing at FreshPoint, Inc., and CRM Coordinator at Arc'teryx Equipment Inc. Yumiko's career began as an Assistant Language Teacher with the Japan Exchange and Teaching Program(me) (JET) from August 2005 to August 2007. Yumiko holds a B.Mus in Piano Performance from The University of British Columbia, a Diploma of Education in New Media Design and Web Development from the British Columbia Institute of Technology, and has completed a program with the Product Marketing Alliance in 2021.