Scott Fritsch

Scott Fritsch is a seasoned professional in programmatic advertising and client success with extensive experience across various roles in the digital marketing landscape. Currently serving as Director of Buyer Development at Mediavine since May 2024, Fritsch previously excelled as a Programmatic Account Strategist at Dotdash Meredith, where responsibilities included managing a sales pipeline of up to $3.2 million per quarter and optimizing programmatic campaigns for health and finance verticals, resulting in a 60% year-over-year revenue increase. Fritsch's career also includes key roles at Madison Logic and Insider, Inc., focusing on account management and client support, as well as internships at NBC Sports Group in streaming operations and marketing, demonstrating a comprehensive skill set in both technical and strategic aspects of digital media. Fritsch holds a Master's degree in Business, Management, Marketing from Marist University, complemented by a Bachelor's degree in Media Production with a business minor from the same institution, and additional studies in media production from Istituto Lorenzo de' Medici in Florence, Italy.