RM

Rachel McGuigan

Data & Insights Director at Mediaworks

Rachel McGuigan has a diverse work experience that ranges from their role as a Sales Advisor at River Island to their current position as a Data & Insights Director at Mediaworks. Rachel has held various positions within Mediaworks, including Head of Insights and Innovation, Head of Insights, and Senior Data Analyst. Rachel has demonstrated their leadership skills by managing teams of Data Analysts and Data Engineers and has completed projects involving web analysis, reporting, tracking, and data modeling. Rachel is also actively involved in strategic thinking and product ownership, particularly in the areas of data warehousing and visualization. Rachel's expertise includes using web analytics platforms, such as Google Analytics, Google Tag Manager, Sheets, and Data Studio, to assist clients with their digital projects and provide insights for improving their online performance. Overall, Rachel's work experience showcases their strong analytical and leadership abilities.

Rachel McGuigan has a Master's degree in Mathematics from Northumbria University, which they obtained from 2016 to 2017. Prior to that, they completed their Bachelor of Science (B.Sc.) in Mathematics at the same university from 2013 to 2016. Rachel also attended Heworth Grange Comprehensive School from 2006 to 2013. In terms of additional certifications, they have obtained the Google Analytics Individual Qualification from Google in September 2021, and the Level 3 Certificate of Learning in Leadership and Management from Impellus in 2021. Rachel also completed courses in Introduction to SQL from Codecademy (2021) and Intro to Python for Data Science from DataCamp (2017). Rachel is currently working towards a Google Analytics Certification, expected to be obtained in October 2022.

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Timeline

  • Data & Insights Director

    August, 2023 - present

  • Head Of Insights And Innovation

    March, 2021

  • Head Of Insights

    April, 2019

  • Senior Data Analyst

    October, 2018

  • Data Analyst

    June, 2016