Brendan Lucas

Brendan Lucas is an accomplished marketing professional with extensive experience in digital media and performance marketing. Currently serving as MarTech Performance Manager at Medibank, Brendan leads digital media campaign efforts and has achieved significant growth targets while enhancing business capabilities through innovative strategic initiatives. As Co-Founder and CMO of Happow, Brendan drives gamified life skills education programs for youth. Previous roles include Digital & Performance Marketing Lead at metronome, Senior Digital Media Adviser at the Department of Education & Training, and various positions at Deakin University, demonstrating a strong background in managing high-impact marketing campaigns, optimizing user experiences, and leading teams. Brendan holds a Bachelor of Journalism from La Trobe University and various certifications in relevant fields.