Lauren Rubinson-Morris

In February 1998, Lauren Rubinson launched an ambulance service with a card table, a telephone and two ambulances parked outside a Chicago storefront. “We called it MedEx,” said Rubinson. “And we didn't even have our own garage.”

After 13 years working for other private ambulance providers, Rubinson believed there was a better way to provide customer service to patients, hospitals, nursing homes, and families, as well as a better culture for employees.

She knew the industry inside and out having held management positions in accounting, billing, sales and marketing at Reliable Ambulance, Tower Ambulance and AMR Ambulance.