Nivedita Parulekar is an accomplished professional in the pharmaceutical and healthcare marketing sectors, currently serving as GM - Sales & Marketing at MEDICCA PRESS Limited since July 2023, where innovative strategies in medical digital solutions have been implemented to enhance healthcare professional engagement and patient care. With extensive experience spanning over two decades, Nivedita has held various leadership roles, including Associate Director, where strategic planning for over 25 brands was executed, and Marketing Excellence at Abbott Healthcare, focusing on impactful marketing plans. Nivedita has also demonstrated success in revenue growth and brand positioning at SMSRC and Merck Serono, contributing significantly to the launch of a novel diabetes therapy. Educational qualifications include an M. Pharm from Shreemati Nathibai Damodar Thackersey Women's University and advanced certifications in strategic management and digital marketing from prestigious institutions.
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