Marketing and Communications Team

The Marketing and Communications Team at Medifast is responsible for developing and executing strategies to effectively promote the OPTAVIA® brand and its transformative health and wellness products. By leveraging digital marketing, e-commerce initiatives, and robust communication strategies, the team enhances customer engagement, drives brand awareness, and supports the independent OPTAVIA Coaches. They focus on creating targeted campaigns that resonate with clients and foster a supportive community, while also analyzing market trends to ensure the company’s growth and expansion globally.