Katharina van Meerveld

Katharina van Meerveld is a seasoned marketing and innovation professional with extensive experience in the consumer healthcare sector. Currently serving as the Senior Digital Innovation Manager at MEDIFOX DAN since April 2024, Katharina previously held various leadership roles at GSK Consumer HealthCare, including as Team Lead for Innovation Management for Dr. Best, where a 5-year innovation pipeline was strategically developed. Notable achievements include leading the launch of a wearable tech device in chronic pain management and repositioning the SENSODYNE PRONAMEL brand to become the number one in the erosion category. Katharina's career began with marketing positions at Unilever and Henkel, with notable academic achievements, including a Master's degree from NHTV Breda University of Applied Sciences focused on business innovation.