Madalina Furceanu

Madalina Furceanu currently serves as the Marketing Director at Medikali Romania since February 2024. Previously, Madalina held various positions at Unilever from October 2017 to February 2024, culminating as Senior Brand Manager for Deodorants in South Central Europe, where responsibilities included strategic brand oversight and marketing campaign execution for brands like Dove and Rexona. Additional roles at Unilever included Brand Manager for Dove Men + Care and Skin Cleansing, overseeing budget allocation, innovation initiatives, and transition management during the company's sale of the Spreads category to Upfield. Prior to Unilever, Madalina gained experience as a Marketing Coordinator at TIRIAC AUTO SRL and in PR and marketing roles at Tuca Zbarcea & Asociatii and Societatea Romana de Radiodifuziune. Academic credentials include a Master's degree in Brand Management and Corporate Communication and a Bachelor's degree in Communication and Public Relations from Școala Națională de Studii Politice și Administrative din București.