Medium Rare Content Agency
Kate McGregor currently serves as the Associate Director for Qantas Magazine and Travel Insider at Medium Rare Content Agency, a position held since September 2024. Prior to this, McGregor was the Managing Editor at Pedestrian Group from February 2021 to September 2024, overseeing editorial strategies that boosted audience engagement across multiple platforms while managing creative projects and sponsorships. McGregor's earlier experience includes roles as Managing Editor and various editorial positions at POPSUGAR Australia, where responsibilities ranged from leading editorial strategy to managing budgets and launching successful brand initiatives. Additionally, McGregor has worked at Are Media Pty Ltd in fashion editorial roles, where McGregor implemented content strategies and managed team operations. McGregor holds an Executive Certificate in Digital Marketing from the University of Technology Sydney.
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Medium Rare Content Agency
We create conversations. Medium Rare Content Agency is an Australia- and New Zealand-based content marketing agency that connects brands to customers through the creation and distribution of relevant, credible and targeted content across all channels. Medium Rare is uniquely positioned to: - Execute branded content strategies that deliver commercial goals - Share deep insights into consumer habits and trends to ensure that all content is audience driven - Generate consistently high-quality content and media sales opportunities for all platforms. - Advise on creating new opportunities to engage more of your consumers - Help expand the reach of your brand through data-driven amplification We put our strategic, editorial and technical know-how to work to help you achieve the best possible marketing outcomes. We specialise in content solutions designed to build long-lasting customer relationships. We understand that the right content, delivered at the right time and in the right place, is key to an effective content marketing strategy. And we measure results and continually evolve our strategies to ensure continuous innovation. We have offices in Sydney, Melbourne and Auckland.