Mel Elias

Mel Elias is a seasoned entrepreneur and board member with extensive experience across various industries, including consumer technology, cannabis, and music production. As co-founder of BRUVI, Elias focuses on innovative coffee brewing solutions and has played a pivotal role in launching the product for direct-to-consumer sales. In addition, Elias is actively involved with MedMen as a board member, contributing to audit and compensation committees, and co-founded Divergent IP, a patent and engineering company. Other key positions include venture partner at Crosscut Ventures, director at Sassoon Investment Corporation, founder of Reverse Bird, and operating advisor at Muertos Coffee Co. Mel Elias also serves in advisory roles for several food and beverage brands and is a non-executive board member at Miroma and Wing Wing. Educational qualifications include a Bachelor of Laws from The London School of Economics and a Coffee Science Certificate.