Pamela Weir

Pamela Weir is an accomplished marketing professional with a strong background in digital advertising and strategic marketing management. Currently serving as a Digital Ad Strategist at MedSpa Partners Inc. since March 2023, Pamela has successfully increased lead volume by 25% and reduced cost per lead by 30% through optimized digital ad campaigns. Previous experience includes the role of Marketing Manager at Eco Guardian, where significant improvements in brand initiatives and a 300% increase in organic traffic were achieved. Pamela also has a track record of enhancing eCommerce sales inquiries by 500% and effectively managing marketing budgets for multiple dental practices at 123Dentist and Dawson Dental Centres. With expertise in SEO, PPC, and marketing automation, Pamela has consistently driven revenue growth across various sectors, including a remarkable revenue increase from $50,000 to $4 million during tenure at Illumicare Group Limited. Pamela holds a Bachelor of Arts in Psychology from the University of Waterloo and further education from the University of Toronto.