Natalia de Melo

Natalia De Melo is a seasoned eCommerce professional with extensive experience in digital strategy and management. Currently serving as the Website Channel Owner at Medterra since April 2024, Natalia previously held key positions at Lotus and Luna, where achievements included leading a team to significantly enhance online sales and improve SEO rankings. Prior experience at Petco involved managing multiple eCommerce categories, driving revenue growth, and optimizing the digital customer experience, while roles at Kohl's encompassed digital merchandising coordination and analysis to boost engagement and sales. Natalia holds a Bachelor's degree in Marketing, Business Analytics, and Digital Marketing from Indiana University's Kelley School of Business.