Eglantina Von Becheru

Director of Brand & Creative at Medwing

Eglantina Von Becheru has a diverse work experience, beginning in 2012 as a Brand Ambassador for Intact Media Group and Editura CARIERE. In 2013 they were a Visual Artist for Centrul de Excelenta in Studiul Imaginii and Editor-in-Chief for Elegantine. Eglantina also worked as a Creative Consultant & Copywriter for Vagabond Studio & SkinMed Clinic. In 2014, they were a Visual Art Teacher for Alternative School for Applied Thinking & Academia Fantastica. From 2015 to 2019, they held two roles at Philip Morris International as a Global Brand & Creative Strategist and RRP Brand Content & Communication Manager. Her current role is Director of Brand & Creative at MEDWING.

Eglantina Von Becheru has an extensive education history. In 2019, they attended Cannes Lions School to obtain a Young Lions Creative Academy in Advertising. Later that same year, they attended Pi School to become an alumna of the Creative Incubator in Advertising. From 2013 to 2015, they earned a Master of Arts (M.A.) in Film/Video and Photographic Arts from CESI. From 2010 to 2013, they obtained a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Scoala Nationala de Studii Politice si Administrative (SNSPA). Eglantina has also attended London Business School and Royal College of Art, although they have not obtained any degrees from them. Additionally, they have two certifications: Strategic Brand Management from London School of Business and Finance LSBF, obtained in February 2017, and Disruptive Market Innovation from Royal College of Art.

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Timeline

  • Director of Brand & Creative

    August, 2021 - present