Meedo Records
Guta Wakuma Chimsa is a dynamic entrepreneur and music industry innovator with extensive experience in brand management and creative direction. As a Co-Founder of Meedo Records since May 2021, Guta focuses on amplifying Pan-African talent globally. In addition, Guta has led Choo Choo Promotions since January 2017, specializing in music promotion and event curation to foster artistic subcultures. Prior experience includes serving as a Senior Brand Manager at DIAGEO, where Guta contributed to brand strategy and marketing execution, and as Creative Director at SICS Media, overseeing brand development and project management. Guta also held the position of Managing Partner at Psy & Co's Solutions, driving new business initiatives.
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Meedo Records
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Meedo records is a Pan African record label and artist development company based in Addis Ababa, Ethiopia. Since its recent formation in 2021, Meedo has been playing the leading role in laying out the ground work to redefine the way music is produced and consumed in the country. We discover, support and empower artists to take risks and experiment with their crafts to unlock their capacity and create some of the most original music in the continent. In just a couple of years, we have launched some of the most original and successful artists in the region. This has helped us secure a great deal of recognition, regional awards and international partnerships.