Roger Basler

Roger Basler is an accomplished executive with extensive experience in leadership roles across various industries. Currently serving as the Chief Executive Officer of Meier Tobler since September 2020 and a Non Executive Board Member at 4B AG since May 2022, Basler has held significant positions including President/CEO of Franke Water Systems and CEO of Heineken Switzerland. Prior roles also include Managing Director for Dyson International and Red Bull, as well as Director of Marketing at Compaq Computer Corporation. Basler's career began at Kraft Jacobs Suchard, where diverse responsibilities encompassed brand and trade marketing management. An alumnus of the University of St.Gallen, Basler holds a degree in Economics with a specialization in Marketing.