Joe Novaco

Joe Novaco currently serves as Media Lead for Beauty and Baby Products at Meijer, focusing on integrated marketing campaigns to achieve business objectives and enhance vendor revenue. Prior experience includes roles as Senior Account Manager and Account Manager at DEKSIA, and Account Manager for the Toyota Team at Shift Digital, where Joe improved compliance processes and developed client relations. Joe has also held positions such as Director of Programming for the American Marketing Association at Grand Valley State University, coordinating events and guest speakers, and Social Media Coordinator for Uccello’s Hospitality Group, managing social media for multiple restaurant concepts. Joe holds a Bachelor's degree in Marketing from Grand Valley State University, with additional credits towards a BBA in Marketing from Kingston University.