Marketing and Brand Management

The Marketing and Brand Management team at Meijer is responsible for developing and executing strategic marketing initiatives to enhance brand visibility and drive customer engagement across various platforms. This team collaborates on product sourcing, oversees brand management for own brands, and utilizes data-driven strategies to optimize digital experiences and performance marketing campaigns. They focus on delivering an integrated shopping experience that reflects Meijer's values and meets the evolving needs of customers in the Midwest.