Amber Huang

Amber Huang is a content manager at Meituan and a member of the Creator Camp at REACH, specializing in content production, cross-functional multicultural collaboration, and influencer marketing. Previous experience includes roles as a business development specialist at TIKTAL, where Amber managed influencer marketing campaigns aimed at expanding Asian brands into the North American market, and as a product marketing intern at VLTED, where Amber organized focus groups and offline marketing campaigns. Educational qualifications include a Master's degree in Communication Management and Digital Social Media from the University of Southern California and a Bachelor's degree in Movie Production and International Accounting from Shenzhen University. Amber has also contributed to various projects as a graduate assistant and research assistant, demonstrating a strong foundation in both communication and marketing strategies.