Yanpin Xu

YANPIN XU has extensive experience in operations, digital management, and marketing across various industries. Currently serving as the Head of Category Operation at 美团点评 since July 2017, YANPIN has previously held the role of Digital Senior Manager at 麦当劳中国 and Senior Manager of Product Strategy at 阿里巴巴. Additionally, YANPIN contributed to new business development at UNIQLO, focusing on innovative business models and commercial negotiations. Earlier experience at 美团点评 included roles in online marketing and product operation management, showcasing a strong background in driving marketing strategies and managing business units. YANPIN holds a BS in Marketing from Shanghai Normal University, earned from 2004 to 2008.