Mat Bell

Mat Bell has extensive experience in sales and event management within the sports and entertainment sectors, currently serving as General Manager - Sales & Events at Melbourne Football Club since October 2019. Prior roles include Freelance Commercial Consultant, Commercial Director at Spartan Race Australia, and Senior Director of Business Development and International Licensing at Tough Mudder Inc, where international event licensing and partnership development were key responsibilities. Mat has also held leadership positions at Generate Sponsorship, MKTG, Grill'd, and Foster's Australia, showcasing a strong background in sponsorship and brand activation. Mat holds a Bachelor of Commerce in Sports Management & Marketing from Deakin University.