Alejandro Antelo Pantrigo

Alejandro Antelo Pantrigo has a diverse work experience spanning over two decades. Alejandro began their career at Barceló Viajes, where they worked as a Técnico de Formación from 2000 to 2002. Alejandro then moved on to FETB, where they were responsible for developing training plans from 2002 to 2003.

In 2003, Antelo joined Meliá Hotels International and held various roles within the company. Alejandro started as a Business Intelligence Analyst, where they provided analysis and reporting support to the Marketing and Distribution departments. Alejandro later became a Customer Knowledge Analyst, focusing on developing customer knowledge, segmentation, and predictive behavior models. Antelo then advanced to the role of Customer Knowledge & Strategy Manager, where their main responsibilities included developing a microsegmented and multichannel customer relationship model.

Alejandro'sexpertise in data marketing led him to become the Data Marketing Manager at Meliá Hotels International. In this role, they played a crucial role in defining and building the technological ecosystem for data collection, treatment, and activation in the Digital Sales and Marketing strategy. Alejandro also executed and measured the multichannel campaign strategy, identifying business opportunities to drive qualified traffic to the company's direct sales channels.

Most recently, Antelo assumed the position of Head of Customer Intelligence at Meliá Hotels International. In this role, they led the development of the Customer Relationship Model from a microsegmented and multichannel perspective, aiming to achieve a 360-degree view of the customer.

Overall, Alejandro Antelo Pantrigo's work experience showcases their expertise in customer intelligence, data marketing, and strategy development, particularly in the hospitality industry.

Alejandro Antelo Pantrigo completed a Programa de desarrollo en Management at IE Business School in 2016. In the same year, they also completed a Programa de Desarrollo de Liderazgo at Centro Europeo de Coaching Ejecutivo. Prior to that, from 2006 to 2007, they pursued a postgraduate degree in Tecnologías para Business Intelligence: datawarehousey datamining at Universitat Oberta de Catalunya. Alejandro earned a Licenciatura degree in Administración y dirección de empresas from Universitat de les Illes Balears between 1995 and 2000. Currently, Alejandro is pursuing a Grado en Ciencias Ambientales from Universidad Nacional de Educación a Distancia - U.N.E.D.