Alicia Garcia Muñoz

Alicia Garcia Muñoz is a seasoned sales professional in the hospitality industry, currently serving as Sales Manager for Luxury Hotels South Spain at Meliá Hotels International since November 2025. Prior to this role, Alicia held a Sales Manager position at Design Hotels from October 2022 to October 2025 and served as Cluster Sales Manager at Meliá Hotels International from September 2016 to October 2022, where responsibilities included managing sales for prestigious hotels and overseeing various market segments, particularly in Spanish, German, and Scandinavian markets. Alicia began the hospitality career as a Sales Coordinator, demonstrating expertise in lead management and event coordination. Academically, Alicia is pursuing a Master's Degree in Brand Strategy & Branding at SHIFTA by ELISAVA and holds a Bachelor's degree in Hotel and Tourism Management among other qualifications in hospitality and digital marketing.