Melia Hotels International SA
Alma Herranz Gonzalez is a versatile marketing professional specializing in influencer marketing and PR communications. Currently serving as the Manager of Influencer Marketing in a freelance capacity since September 2024, Alma excels at connecting brands with digital talent and crafting impactful campaigns. Concurrently, as a PR Communications & Social Media Associate Specialist at Meliá Hotels International since June 2022, Alma manages social media strategy, content amplification, and reporting. Prior experience includes guest experience at Hotel Los Monteros Spa & Golf Resort, public relations roles at NAVIERA MAR DE ONS SL and Maserati, and foundational experience in hospitality. Alma holds a Master's degree in Neuromarketing from OBS Business School, a Bachelor's degree in Hotel Management from Vatel Spain, and additional qualifications in social media management and language studies.
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Melia Hotels International SA
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Melia Hotels International SA, formerly Sol Melia SA, is a Spain-based company primarily engaged in the hospitality sector. The Company focuses on the management and exploitation of hotel chains. Its activities are divided into three business segments: Hotels, Real Estate and Club Melia. The Hotels division administrates hotels under management and franchise agreements, operates own or leased hotels, as well as offers other entertainment activities, such as casino games and organized tours. The Real Estate division includes real estate development and operations. The Club Melia division operates vacation club complexes. The Company's brand names portfolio comprises Gran Melia, Paradisus, Melia, Innside by Melia, Tryp by Wyndham and Sol Hotels, among others. The Company operates through numerous subsidiaries in Europe, the Americas, Africa and Asia.