Alma Herranz Gonzalez

Alma Herranz Gonzalez is a versatile marketing professional specializing in influencer marketing and PR communications. Currently serving as the Manager of Influencer Marketing in a freelance capacity since September 2024, Alma excels at connecting brands with digital talent and crafting impactful campaigns. Concurrently, as a PR Communications & Social Media Associate Specialist at Meliá Hotels International since June 2022, Alma manages social media strategy, content amplification, and reporting. Prior experience includes guest experience at Hotel Los Monteros Spa & Golf Resort, public relations roles at NAVIERA MAR DE ONS SL and Maserati, and foundational experience in hospitality. Alma holds a Master's degree in Neuromarketing from OBS Business School, a Bachelor's degree in Hotel Management from Vatel Spain, and additional qualifications in social media management and language studies.