Barbara Ferrer Ribas

Barbara Ferrer Ribas has over a decade of experience in digital marketing and media planning, with a significant tenure at Meliá Hotels International since July 2013, where roles included Digital Media Planning Manager for Spain & South East Asia, Global Programmatic Marketing Executive, and Global Email Marketing Executive. Prior experience includes Assistant Acquisition Manager at Playspace and a brief role at CAJAMAR. Barbara holds a Licenciatura in Administración y Dirección de Empresas from Universitat de les Illes Balears, earned between 2007 and 2012.