Begoña Barredo

Begoña Barredo has extensive experience in sales and marketing within the hospitality sector, currently serving as the Director of Sales for Hotels in North Spain at Meliá Hotels International since February 2000. Responsibilities include overseeing sales and marketing objectives across multiple hotel segments, developing business strategies, managing corporate and MICE accounts, and driving digital transformation. Begoña has held various managerial roles within Meliá, focusing on business acquisition and client relationship management. Additionally, Begoña has entrepreneurial experience as a partner in a hospitality venture specializing in gluten-free products and has participated in multiple educational programs, including a Master's in Foreign Trade and an MBA in Business Administration. Current engagements also include roles as a Brand Representative for Nu Skin and an independent ambassador for Asili Global.