Jose Luis Aranda Riera

Jose Luis Aranda Riera has a range of experience in the digital marketing and hospitality industries. Jose Luis began their career at Iberostar Hotels & Resorts, where they worked as a Marketing Controller Assistant and later became a Marketing Controller Manager. In 2008, they joined Zieltraffic AG as a Junior Campaign Manager (SEM) before being promoted to Campaign Manager (SEM) and then Senior Campaign Manager (SEM). In 2012, they moved to netzeffekt GmbH and served as a Senior Campaign Manager (SEA) and Deputy Head of SEA & Media. Since 2015, Jose has been working at Meliá Hotels International, starting as the Global Digital Platforms Manager and progressing to roles such as Global Digital Advertising & Platforms Manager, Global Digital Media Advertising Director, and currently Global Digital Marketing Director.

Jose Luis Aranda Riera completed their education at the Universitat de les Illes Balears. Jose Luis obtained a Licenciado en Administración y Dirección de Empresas (LADE) degree with a focus on Contabilidad y Fiscalidad in 2003-2004. Prior to this, they also earned a Licenciado en Administración y Dirección de Empresas (LADE) degree with a specialization in the Sector turístico from the same university in 1998-2003. Additionally, they have a certification as a Google Advertising Professional from Google, although the specific details of when and where they obtained this certification are not provided.